Search Engine Optimization (SEO) Articles

Marketing vs. Advertising: What’s the Difference?

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions of each and then I’ll go into the explanation of how marketing and advertising differ from one another.

Black Hat Social Media Marketing – what it is and how it may affect SEO

Black Hat Social Media Marketing – what it is and how it may affect SEO. You may possibly have heard about Black Hat SEO and its impact on search, now take a look in the potential impact this growing practice may be having on search rankings.

SEO & SEM … what do they mean?

SEO & SEM … what do they mean? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are terms and acronyms often used interchangeably without a clear understanding of how they’re related and how they differ. They have a synergistic relationship and, when leveraging both to their full potential, can get you great marketing results.

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Robert Weinman ★★★★★ 5 months ago
Chris is an amazing guy to work with. Top quality work done in a timely professional manner. … More Personal and caring service. Old fashioned quality in a fast paced modern world. Excellent value pricing as well. Fantastic!!
Matt Burns ★★★★★ 4 months ago
I have been working with Chris now for over 10 years on various projects, from photoshoots … More for mutual clients, right through to Chris's company building me 3 websites now. Each project has had a great end product, excellent follow up service and even site hosting at a very reasonable price. I highly recommend him & his companies services 10/10.
Matthew Burns ★★★★★ 3 years ago
I have been working with Chris now for over 10 years on various projects, from photoshoots … More for mutual clients, right through to Chris's company building me 3 websites now.Each project has had a great end product , excellent follow up service and even site hosting at a very reasonable price.I highly recommend him & his companies services10/10.