FREE SEO Audit & Report
Getting your website to rank higher in Google is harder and more competitive than ever.
In todays day and age, simply having a website is not going to be enough to rank highly and drive traffic. If you want your business to succeed today and prosper even more in the years to come, you need effective, professional Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
There are essentially three different types of online digital marketing: white hat techniques and black hat techniques along with a third type, grey hat techniques (which tread the middle line, technically aren’t breaking any rules, but are still considered unethical and can be penalised).
The white hat techniques try to scam the system. These are the “get rich quick” type schemes you see online so often. They may work for a while, but Google actively works against black hat techniques.
The white hat techniques we use at CMYK [SEO] work long-term because they rely on generating quality content that Google users actually find relevant. As a result, Google rewards these efforts over the long term.
SEO and SEM are terms and acronyms often used interchangeably without a clear understanding of how they’re related and how they differ. They have a synergistic relationship and, when leveraging both to their full potential, can get you great marketing results.
Search Engine Optimization (SEO) has often been thought of as a component of Search Engine Marketing (SEM), including both paid and organic tactics. Nowadays, SEM is more typically used to refer exclusively to paid search.
For the best results, it’s important that BOTH strategies should be a part of your company’s online search marketing arsenal.
Of all the digital marketing activities that you can pursue for the growth of your business, SEO is the only one that delivers a long-term return on investment (ROI), as it is the only solution that increases the authority of your brand and market value for your website over time.
If you can’t find what you are looking for or need a customised solution, please get in touch.
While there are still many people under the misguided assumption that SEO is dead (so much so that at least 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, growing in importance exponentially, and the statistics prove it.
In recent years, the Google Panda and Google Penguin algorithm updates made it much more difficult to game the system with black hat or grey hat techniques, and each algorithm update moved SEO from being a manipulative marketing practice to a literal art form that combines branding, content creation, IT, and content promotion to drive highly qualified visitors to your website.
If you are trying to understand if SEO is right for your business, these SEO statistics from 2018, 2019, and 2020 should be enough to convince you that SEO is essential to your business, and also provide some good benchmarks when evaluating your company’s SEO strategy.
Local SEO Statistics
In July 2014, Google rolled out the first version of their Pigeon update, which gave local businesses the ability to compete for search rankings at a local level, allowing local businesses a chance to outrank the big national brands. Essentially, Google began to give a rankings boost to businesses that were in close proximity to the searcher in location-specific searches (ex. “coffee near me”, “Bangkok SEO Agency”, etc.).
The Google Pigeon algorithm update allowed local businesses to get a rankings boost in the search engines, and those who were paying attention jumped up in the rankings.
Does my website need to be mobile-optimised?
Are you one of those people that thought that mobile-friendly sites were “unnecessary”. If you were one of those people, then “mobilegeddon” proved you wrong.
Google rolled out an algorithm update on April 21, 2015 that reduced the importance of search rankings of non-mobile-friendly sites in mobile search results.
In other words, if your website ranked first in Google for “Bangkok coffee shop” when searching from your mobile device but was difficult to navigate, then your website wasn’t going to stay ranked highly for long.
Mobile search rankings are more important than ever, and will only grow increasingly important over time. It’s essential that your website be optimised for mobile nowadays.
Remember, since 2015, more searches are done every day on mobile devices than on desktops.
So, what do I need to do?
To Sum It All Up
Our team of experienced, strategic, technical and creative specialists will drive digital success to your company.
Our technical and content teams will optimize your website using carefully researched and chosen key phrases, ensuring top SEO results, enabling your website to attract a significant increase in targeted traffic.