First off, Black Hat is an expression originally used to refer to a type of hacker — one who violates computer or website security for very little reason other than maliciousness and for personal gain.
For instance, if a person were to buy likes, tweets, +1s and shares to fake an interaction with content, this could inaccurately inflate the contents standard of authority, especially if the profile listing this social interaction is public and crawlable by Google.
When anyone create fake accounts, they usually have the ability to work under an alias. For example, if we create a fake account with a rivals name and optimize it, this fake profile may rank when it comes to rivals name. Users will then see that profile in Google search.
If the fake account outranks some of the rivals real web properties, that can hurt them by impinging to their click share. Or, if what exactly is displayed when you look at the search listings puts off the user, that could hurt the overall brand image and/or reputation.
Furthermore, reviews that contain the right structured data markup can display as a rich snippet in search results — and users seeing a low star count for a business may choose to take their business elsewhere. There has additionally been a great deal of discussion about whether negative ratings impact SEO (and if so, how), but there is no clear answer about this, although we feel that it DOES indeed have an impact.
We know that when you look at the SEO world today, if you get a link from the wrong website it could become a major issue. This then begs the question: Could a share through the wrong social networking website hurt your SEO?
It is impossible to know for sure, however with the increase in social media marketing as a marketing method, there is great reason to imagine that this may be a growing field. Many people contemplate that social media shares, likes and interactions will become more and more important to SEO in the future as a guide to how popular a site/company is, so it seems clear that individuals will then try to game the “signals”.
What is White HatSEO? The White Hat techniques we use work long-term because they rely on generating quality content that Google users actually find relevant. As a result, Google rewards these efforts over the long term with consistent high rankings.
Which is better? Should I use SEO or SEM? Experts on either side could argue that one is more effective than the other. However, we view high-quality SEO as a foundation for high-quality SEM, and for the best results, both strategies should be implemented.
Why should I use a Bangkok-based SEO Agency? We are certified Google Partners and experts in all aspects of SEO Optimisation and Search, Display, Mobile and Video ads.
Our team has decades of relevant experience, and are able to help optimise your business website and to manage your digital marketing campaigns, such as search ads, display ads, shopping ads, video ads and more.
Located in the heart of Asia, our overheads are also lower, whilst still retaining the professionalism and experience you would expect from a leading SEO/SEM Agency.
CMYK [SEO] Agency: Expert SEO/SEM Agency & Services in Asia and beyond
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