Things To Remember When Creating Banner Ads
Let’s use an example banner advert from MailChimp.
1. Incorporate a CTA
A call-to-action (CTA) is what invites people searching for products or services into discovering more about what you are offering. This is what encourages them to click on the advert and interested in finding out more. Mailchimp’s CTA is the blue “Get Started” button at the bottom of their ad.
An obvious, eye-catching CTA points your target audience in the right direction, and linking to your product page is a good way to get clicks on your website.
2. Add your brand
If your logo can’t be seen, how will people know what your business is? Mailchimp’s logo is at the bottom of the advert in a clear, obvious spot. The logo doesn’t need to take up the entire advert or interrupt the flow of the rest of the copy, it just has to be easily recognizable among the rest of the adverts imagery.
3. Make sure to use keywords
Using keywords and action items will not only optimize your advert for search engines but also has a better chance of prospective customers interacting with your advert because your service sounds right for them. Mailchimp uses words like “award-winning,” “support,” and “get started.”
If I were looking for marketing tools to make my life easier, award-winning software that offers support sounds right up my alley. If getting started is as easy as clicking a button, there’s no reason not to at least check it out.
4. Use high-quality visuals
To keep your advert professional, any visual elements, such as images or gifs, should be high quality. Whilst moving images are a way to keep adverts interesting, static images are often just as effective.
Mailchimp’s imagery is fun and gets the point across. Their logo is also a way to convey imagery, making sure their brand stays in their audience’s memory.
5. Keep things simple
A crowded, busy advert is nothing but a nuisance to your potential customers. An effective advert has minimal text, one or two images, and a CTA. Mailchimp’s advert is one sentence and includes large text.
Some banner ads don’t even have text or images at all, just a logo and a CTA. Though your advert doesn’t need to be that minimalist, it doesn’t need to have as much information as you may think. If your advert has more than one short sentence, it may be too much.
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