You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let’s start off by reviewing the formal definitions of each and then I’ll go into the explanation of how marketing and advertising differ from one another.
Black Hat Social Media Marketing – what it is and how it may affect SEO. You may possibly have heard about Black Hat SEO and its impact on search, now take a look in the potential impact this growing practice may be having on search rankings.
SEO & SEM … what do they mean? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are terms and acronyms often used interchangeably without a clear understanding of how they’re related and how they differ. They have a synergistic relationship and, when leveraging both to their full potential, can get you great marketing results.