PPC Digital Media Starter (Google Search)

PPC Digital Media Starter – Google Search provides your clients with a dedicated CMYK [SEO] PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners.

The goal is to allow the business owner to grow his company together with their online audience.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

Platform

This package harnesses the reach and power of the Google Search Network. Depending on your clients goals and line of business, we can aim to generate sales, leads, app installs, even to drive walk-in customers to their physical stores, among others.

• Search Marketing Platform: Yes
• Text Ads: Yes
• Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]):
  Add $299 USD for design and creation of Static Banner Ads [Template-Based]
  Add $379 USD for design and creation of Static Banner Ads [Custom Design]
  Add $499 USD for design and creation of Animated Banner Ads [Custom Design]
• Shopping Campaign:
  Add $699 USD for Merchant Center Setup

Ad Extensions

To highlight your websites strengths, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

• Lead Extensions
• Call Extensions
• Location Extensions
• App Extensions
• Sitelink Extensions
• Callout Extensions
• Review Extensions

Search Campaign Setup

The CMYK [SEO] Team do a deep dive into your clients business, followed by extensive research to come up with the most targeted keyword list and ad copies. All keywords and text only deployed upon your approval.

• Keyword Research: 6 hours
• Daily Budget Setup
• Ad Scheduling
• Campaign Structuring
• Ad Copy Creation
• Ad Extensions
• Setup Report

Search Campaign Management

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

• Bid Optimization: Twice a week
• Auditing
• Bidding
• Ad Copy Test
• Ad Extension Management
• Keyword Management
• Negative Keywords
• Report Analysis
• Report Generation: Monthly

NOTE: This package does not include monthly ad spend budget for ad campaigns. We recommend an ad budget of $1,000 to $10,000 USD.