PPC Digital Media Starter (Facebook)

Benefits

A Complete Ideation to Execution Cycle

Turnkey social media service that handles everything from ideation of your content calendar to optimizing your ad campaigns.

Advanced Targeting

Hyper-targeted audiences on Facebook to reach users who are most susceptible to what you’re advertising

Easy Revision Process

See your content and suggest revisions before they get promoted on various ad placements.

Monthly Review

Receive documents monthly for updates, reports, and recommendations. This includes the Social Media Content Plan and Social Media Insights

Month 1: The Process

Social Media Assessment

We audit your social media pages and give initial recommendations to improve their visibility.

Social Media Playbook Creation

The tone of voice to use, themes and topics to talk about will be established here. This will contain the Facebook audience targeting and projected reach and results of the ad campaigns based on the given budget. The content and promotional strategies from the first month onwards will be discussed in this document.

Social Media Content Plan with Calendar Plotting

Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.

Ad Monitoring and Optimization

Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.

Social Media Insights

Monthly Reports include analysis of the cycle’s results and recommendations for the next cycles.

Requirements

Below are the key access requirements we need to effectively start the campaign:

• Add as Partner to an Existing Facebook Business Manager (if available)
• Shared assets assigned with admin role:
  – Facebook Ad Account (if already existing)
  – Facebook Page (if already existing)
  – Facebook Pixel
• Brand Guidelines (if any)
• Product or Service Photos and/or Videos

Monthly Ongoing

Details

• Profiles Setup: Facebook & Instagram
• Paid Ad Creation: Up to 8 (content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and Facebook’s Audience Network)
• Available Objectives: Page Promotion, Brand Awareness, Traffic, Engagement.

NOTE: This package does not include monthly ad spend budget for ad campaigns. We recommend a minimum ad budget of $500.00 USD.